Visitor Friendly Strategy: New Tourism Plan to Help the Lacombe Region Become More Visitor Friendly

Lacombe Regional Tourism and the Town of Blackfalds have recently adopted a Visitor Friendly Strategy as a planning document to guide our communities in improving their overall visitor friendliness.

In 2016 Lacombe Regional Tourism partnered with the Town of Blackfalds to participate in the Visitor Friendly Alberta Program, a provincial program designed to help communities evaluate and improve their visitor friendliness. With the assistance of a $30,000 grant from Alberta Culture and Tourism, the project partners engaged Clearthink Group, a third-party tourism consulting firm, to undertake a professional Visitor Friendly Assessment of the Town of Blackfalds, City of Lacombe, and Lacombe County. The goal of the project was to produce a regional Visitor Friendly Strategy and Action Plan to enable our communities to work collaboratively on tourism initiatives that will lead to tangible visitor friendly improvements for our region.

Throughout the summer of 2016, the consultants visited our communities and attractions and attended events throughout the region to collect feedback, make observations, and capture information about the region’s visitor friendliness with regards to six key categories:

  1. Ambiance & Visual Appeal
  2. Wayfinding & Signage
  3. VisitorInformation
  4. Quality of Service & Professionalism
  5. Public Services & Amenities
  6. Pedestrian Friendliness & Universal Accessibility

Community assessment visits identified the strengths and areas for improvement for each municipality and the overall region. Action plans to address the areas for improvement were finalized by a committee comprised of volunteer stakeholders from the region.

See below copies of the Visitor Friendly Strategy as well as the Action Plans for the participating municipalities and the overall region.

FINAL VFA_Report_reduced

Town of Blackfalds Action Plans

City of Lacombe Action Plans

Lacombe County Action Plans

Overall Region Action Plans

For more information and media inquiries please contact Marie Péron, Executive Director, Lacombe Regional Tourism at (403) 318-9375 or

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