Visitor Friendly Strategy: New Tourism Plan to Help the Lacombe Region Become More Visitor Friendly
Visitor Friendly Strategy: New Tourism Plan to Help the Lacombe Region Become More Visitor Friendly Lacombe Regional Tourism and the Town of Blackfalds have recently adopted a Visitor Friendly Strategy as a planning document to guide our communities in improving their overall visitor friendliness. In 2016 Lacombe Regional Tourism partnered with the Town of Blackfalds to participate in the Visitor Friendly Alberta Program, a provincial program designed to help communities evaluate and improve their visitor friendliness. With the assistance of a $30,000 grant from Alberta Culture and Tourism, the project partners engaged Clearthink Group, a third-party tourism consulting firm, to undertake a professional Visitor Friendly Assessment of the Town of Blackfalds, City of Lacombe, and Lacombe County. The goal of the project was to produce a regional Visitor Friendly Strategy and Action Plan to enable our communities to work collaboratively on tourism initiatives that will lead to tangible visitor friendly improvements for our region. Throughout the summer of 2016, the consultants visited our communities and attractions and attended events throughout the region to collect feedback, make observations, and capture information about the region’s visitor friendliness with regards to six key categories: Ambiance & Visual Appeal Wayfinding & Signage VisitorInformation Quality of Service & Professionalism Public Services & Amenities Pedestrian Friendliness & Universal Accessibility Community assessment visits identified the strengths and areas for improvement for each municipality and the overall region. Action plans to address the areas for improvement were finalized by a committee comprised of volunteer stakeholders from the region. See below copies of the Visitor Friendly Strategy as well as the Action Plans for the participating municipalities and the overall region. FINAL VFA_Report_reduced Town of Blackfalds Action Plans City of Lacombe Action Plans Lacombe County Action Plans Overall Region Action Plans For more information and media inquiries please contact Marie Péron, Executive Director, Lacombe Regional Tourism at (403) 318-9375 or firstname.lastname@example.org
Lacombe County News March 2017
Are you a “Thing to Do” or “A Place to Stay”? Do you have a “Travel Offer” to share with tourists while they are visiting our community? Use the free service of ATIS, ALBERTA TOURISM INFORMATION SERVICE . The Alberta Tourism Information Service (ATIS) is a free digital marketing service provided by Travel Alberta. ATIS allows you to easily and effectively promote your tourism products and services. Sign up at www.travelalberta.com and get started today! The link is at the bottom of the web page and says join ATIS. Not too computer savvy and need a bit of help? For assistance in getting your business or attraction submitted stop by the Flatiron Museum in Lacombe and Angel or Cassidy will work with you to make it happen! Here is an example of how the restaurants are listed once the information is uploaded to the site. When you hit READ MORE you are taken to the individual listing which includes more information and links to websites, social media, pictures and more! The Travel Alberta site also shares articles submitted regarding special events/days which also are a great resource to highlight your business and community! See below for examples of “Travel Offers” from different types of businesses. These offers aren’t necessarily discounted or special deals, but listings. With that in mind the more desirable they are the better for you and the consumer. Travel Alberta is working with you to make our province the “go to” destination and continues to provide opportunities to showcase all we have to offer to the tourists visiting each year. Let Travel Alberta be the hub which directs visitors to their areas of interest and showcases the province as a whole!
Lacombe County News February 2017
Who we are: Lacombe Regional Tourism & Marketing Association is a membership based organization (with over 40 members) that promotes tourism in the greater Lacombe County Region. The current Board of Directors includes; Rachel Kraay, Kraay Family Farm Jennifer Kirchner, Lacombe & District Historical Society Paula Law – Lacombe County Reeve Wayne Rempel – City of Lacombe Councilor Monica Bartman – Lacombe Chamber of Commerce Lynn Henkel – Summerland Leisure Park Jacquie Corkery – Lacombe Best Western Plus Rieley Kay – Cilantro and Chive What we do: Lacombe Tourism maintains a website, social media accounts, tourism maps, produces the annual visitor guide, has a page in the monthly County News, and distributes brochures throughout a network of kiosks located around the region. Lacombe Regional Tourism is the official tourism service provider for Lacombe County and the City of Lacombe. Lacombe Regional Tourism also has a free community event calendar at www.lacombetourism.com/festivals-events/ Events can be shared directly by submitting an event to the site or by emailing email@example.com with the event information. Digital copies of event posters are great since we can upload them as pictures. Open Farm Days: Open Farm Days is a province wide event that we support and encourage participation in. This year it will be taking place on August 19 & 20, 2017. To register as a host farm visit: http://albertafarmdays.com/host-farms-2016. For more information about Open Farm Days visit http://albertafarmdays.com/ or Contact: Carolyn Smith at: firstname.lastname@example.org Annual Festivities: Lacombe Regional Tourism also hosts the annual Lacombe Culture & Harvest Festival and helps plan community events such as Canada Day celebrations. Membership Levels: Lacombe Regional Tourism is a membership based organization with various membership levels which include business listings and advertising opportunities in the visitor guide, social media shares and posts and webpage hosting. Directory Listing in Visitor Guide: 10,000 copies of the guide are distributed over the course of the year both regionally and throughout the Province of Alberta. The Visitor Guide is also available as a pdf download on the tourism website at www.lacombetourism.com Brochure Display: The tourism kiosk brochure display service is reserved for members only. In order to take full advantage of this program, please ensure that your most recent brochure is provided to us at the Regional Tourism office located in the Flatiron Museum. For more information please call (403) 755 – 6935. Online Profile: As part of your membership, you may have an enhanced profile on our website at www.lacombetourism.com. Please provide us with a few photographs of your business and your website address so that we may add this to the business profile on our site. Events Calendar: As a member, we encourage you to connect with us and advise us of tourism and community events you may be organizing as we can assist you in posting the information on our event calendar at www.lacombeevent.ca and inform walk-in visitors looking for attractions, events and things to do this summer season. You may also provide us with a poster to display. Please send your event information by email at email@example.com. Facebook & Twitter: We also encourage you to connect with us on through our Facebook page ‘Lacombe Regional Tourism’ or Twitter @lacombetourism. This allows us to stay informed and connected with our members and helps us share information about your business. Annual General Meeting: An annual general meeting for the association is held each year prior to May 31. Members are also encouraged to become involved with regional tourism development and participate on the Board and/or committees such as the Visitor Friendly Committee, Marketing Committee, and Programming Committee.
Women of Excellence Awards
12 outstanding Central Alberta women were recognized for their accomplishments and hard work at the Women of Excellence awards in Red Deer Tuesday evening June 9/15, presented by the Red Deer and District Community Foundation. Congratulations to Kaitlin Grovet and Ellen Corea of Lacombe who received awards for their contributions. Winner of the Young Woman of Excellence, Lacombe’s Kaitlin Grovet, graduated from Burman University with a Business Administration degree this spring, and is an avid volunteer in the community. She says volunteer work is very near and dear to her heart “ideally in the future I could see myself doing something whether its leading volunteers in a group somewhere, being a part of volunteer central or even the Canada Winter Games coming up, fingers crossed there’s a lot of cool opportunities out there, we’ll see where my journey’s take me”. Ellen Corea, who moved to Lacombe about four years ago, took home the Arts, Culture and Heritage award. She says she wanted to get involved in the community very quickly by joining a number of arts groups and committees “I’m on the C4 Committee, the Lacombe Performing Arts Centre and the Heritage Committees right now. I really love all of those groups, they are really working hard, and have a common goal, I really enjoy being with all of those people and making Lacombe a vibrant community”. Lacombe Regional Tourism and Historical Society congratulate both winners and thank them for their service to the community!
2016 Summer Student Internship with Lacombe Regional Tourism
Lacombe Regional Tourism invites applicants for their 2016 Tourism Marketing Summer Intern Program. Summer internships with our organization provide hands-on training and experience to students interested in pursuing a career in the tourism industry. Internships traditionally last the course of the summer, and require a time commitment of 2 or 3 days a week. As part of our program, you will gain valuable knowledge specific to Tourism Marketing in Alberta, current trends in the industry, and online marketing. The projects we assign our interns, take them out in the field to do research, travel writing and photography. A valid driver’s licence and access to a vehicle is required. Internships are unpaid. Lacombe Regional Tourism will compensate Interns for mileage and other approved work-related expenses. Applications can be sent to: Attention: Marie Péron Lacombe Regional Tourism #100, 5005 – 50 Avenue Lacombe, AB T4L 2L1 2016 Internship Program Application
2016 Membership & Advertising Opportunities Now Available
Lacombe regional Tourism is an industry-led non-profit organization supported by the City and County of Lacombe. The association looks after marketing and advertising the region as a tourism destination and we strongly encourage businesses that are involved with tourism in our region to become members and engage with the regional tourism industry. Our current Board members are a mix of tourism business and community representatives from Lacombe County, City of Lacombe, Kraay Family Farm, Lacombe & District Historical Society, Village of Alix and Summerland Leisure Park. The Board meets once a month throughout the year and each year in May, we hold an annual general meeting to which all members are invited. To become a member of the Board, you must first join as a general member of the association. LRT Membership & Advertising Application
Lacombe Regional Tourism launches new Business Partnership Fund
The Business Partnership Fund is being launched by Lacombe Regional Tourism to promote collaborative activities specifically designed to increase traffic to the businesses participating in the proposed initiative. These activities may include: Promotions (i.e. Grand opening, sidewalk sale or customer appreciation) Events (i.e. Light Up the Night, Lacombe Days) Beautification efforts (i.e. planters, Christmas lights) Program Goals: (more…)